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Fine Wine Investment for Beginners

Fine wine investment is increasingly gaining popularity amongst beginners and novices looking to reap the benefits of this alternative asset. Not only is it a proven way to diversify and strengthen an investment portfolio, but also an enjoyable pastime for wine enthusiasts and budding connoisseurs.

Surging prices regularly push fine wine investment into the spotlight, and headlines are filled with stories of investors who bought wine at low prices, then sold it years later for thousands. But how and where do you get started as a beginner? And what are the wine investment returns that you can expect?

The following guide provides an overview of the fine wine investment market and how it works in practice.

How big is the wine investment market?

Investing in wine is no new phenomenon. In fact, it has existed in different forms since antiquity, as wine was circulated and traded throughout the ancient world by Greeks, Egyptians, Phoenicians, and Romans. The writings of Thomas Jefferson provide one of the first pieces of evidence of a premium charged for an older wine. In 1787, he wrote that the 1786 vintage for top Bordeaux wines cost 1800 livres per tonneau compared to 2000 livres for the older 1783. Through the centuries, shrewd wine lovers have been selling part of their collections as a way of subsidising their consumption, leveraging the gains of a uniquely rarifying asset against their own cellars.

Today, the market is transparent and open for beginners as well as experienced investors looking to embark on their wine journey. Investing in fine wine is easier than ever, thanks to specialised wine investment companies, relying on current market data and the latest technology.

The global wine market is forecast to reach US$525 billion by 2025. But while fine wine has emerged as a popular alternative investment, not every wine is investment worthy. For example, the majority of wines produced in renowned regions, such as Burgundy and Bordeaux – perhaps surprisingly – often won’t appreciate in value. In fact, of all the wines made worldwide, only a very small percentage have the potential to improve as they age, and an even smaller percentage of that group has the capacity to see its price rise.

Precisely this scarcity of investible wines is one of the main drivers behind wine investment’s profitability. The limited supply of collectible wine leads to price increases, especially for labels in high demand. This is why it is important to keep abreast of the latest market trends and factors influencing global appetite.

More fine wine investment opportunities than ever before

Historically, Bordeaux’s classified growths have been the leading force on the fine wine investment market. In 2010, Bordeaux took 96% of all trade on the global marketplace for wine. Today, it accounts for less than a third of this market by value.

The main reason behind its declining trade share is that the fine wine investment market is bigger and broader than ever before. Other French regions like Burgundy, Champagne and the Rhône, USA, Italy (led by Tuscany and Piedmont), Germany, Spain and Australia are increasingly seen as reliable sources of considerable wine investment returns.

Investing in fine wine is thus not limited to a small group of wines, contrary to what one might expect. There are more opportunities than ever before that can be suited to your stylistic preferences and budget. The collectors’ market is booming, with record number of investible wines trading right now.

Greater fine wine investment returns

As global demand for fine wine has grown, the investment returns have increased too. Burgundy is a prime example. Thanks to its iconic status and its tiny production levels, early investors in the sector have seen eye-watering growth: upwards of 2000% in 15 years for some wines. The volume, value and breadth of trading has increased significantly, and wine prices have risen dramatically over the last decade; the region’s major index is up almost 200% in the past ten years.

Meanwhile, investors in Champagne have benefitted from supremely consistent returns, although it is not the most expensive or the rarest of fine wines. Its brand strength and distribution network, however, remain unparalleled.

Prices for different regions and wines have risen at a different pace. Region and wine-specific factors thus play a role in the returns that an investor can expect, the cost and length of the investment.

How long do I need to invest in fine wines for?

Fine wine is considered a medium to long-term investment. As a general rule, we advise our clients to hold their wines for three years at the very least.

Many collectible wines have long ageing windows, between ten and 50 years. As the scarcity and quality of fine wine appreciates over time, so does its value. The premise of fine wine investment is to buy wine when it’s young, then sell it once it’s older and more valuable. There are other external factors that may help determine how quickly a wine may deliver the desired returns such as critic scores, supply/demand and significant events related to the region or the producer.

For instance, the price of the Super Tuscan Sassicaia 2015 went up 25% in the day when the American publication Wine Spectator announced its ‘Wine of the Year 2018’. Those buying and re-selling the wine on the day would have made a small profit; however, those holding the wine since release would have seen its value rise over 160% to the present day.

As a long-term low-risk investment, fine wine doesn’t lose its value overnight. Where share prices may increase one day and decrease the next, fine wine provides stable returns year after year. Its low volatility has led many to consider it the best ‘safe-haven’ asset – a great advantage particularly in times of market turmoil.

Unlike mainstream assets, fine wine is fairly insensitive to macro-economic events. When global markets tumbled due to ongoing Covid-19 restrictions and upon Russia’s invasion of Ukraine, fine wine remained resilient. The returns of leading fine wine indices were greater than the FTSE100, S&P500 and even other safe investments such as gold.

How do I start investing in wine?

There are a lot of decisions you need to make when taking on wine investment. Wine investment experts like our team here at WineCap can help you make decisions relating to the following factors:

Set a wine investment strategy

The first step is to set your budget. Consider how long you would like to hold your wines for and your preferred investment strategy. Fine wines command a range of prices depending on the producer, how much of their wine is made and the wines’ age. Make sure to set your budget before embarking on building your portfolio so you can ensure you have exposure to all countries and regions.

Speak to a wine investment expert

There are different routes to accessing the wine investment market, such as through specialised retailers and auction houses. Expert wine investment brokers offer unbiased advice on strategic investment opportunities and can help you build your portfolio, based on your preferred length of investment and budget. While WineCap doesn’t charge any annual fees, most wine investment companies do, so be sure to do your research and be aware of any fees your portfolio might incur.

Select world-class wines for your portfolio

A wine investment expert will help you find the wines best suited for your investment portfolio. WineCap has formed long-lasting relationships over the past decade with négociants, wholesalers and private collectors. This means that we have access to some of the world’s most prized wines. What’s more, our unique proprietary technology analyses over 400,000 wine prices a day to identify the right, undervalued wines to buy and sell across the global market at the right time and price.

Store your wines professionally

Choose to keep your wines in government bonded warehouses as this will ensure they are professionally stored in temperature-controlled conditions best-suited for ageing wines. World-class care ensures that when you come to sell, your wines’ provenance will quickly secure maximum prices.

Fine wine investment can be daunting if you are a beginner, but with a little practice and help you can soon enjoy the benefits of the best-performing luxury asset.

Ready to get started now you know more about how to invest in wine? Speak to one of WineCap’s investment experts to discover the next steps on your wine journey.

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Insight

Ten of the most Expensive Wines in the World

Wine has been a staple at the dinner table and in people’s lives for centuries, but did you know the quality of wine increases over time? Which subsequently leads to an increase in value? These factors have made wine collection a popular hobby for many.

Wine collectors will buy rare and expensive wines, store them for a number of years and then sell them for a higher price. This is known as wine investment.

In this article, we take a look at ten of the world’s most expensive wines, summarising their prices, types, grape varieties and regions.

What makes wine so expensive? 

Collectible wines, or investment-grade wines, are wines that could increase in price from their original cost as time goes on.

There are several elements to question to find out whether your wine is investment-grade or not, such as:

  • Is the brand well known? Reputable brands create high-quality wines that have a high demand, which can mean a higher price.
  • Does the wine have positive reviews from reputable critics?
  • Will the quality increase when the wine ages?
  • How many bottles of the wine have been produced? A limited-edition wine is going to be more expensive than a winemaker that produces many hundreds of thousands of bottles a year.

Ten of the world’s most expensive wines

Taking into account what is mentioned above, we have looked into ten of the most expensive wines in the world and why they carry such a high price tag.

Domaine Georges & Christophe Roumier, Musigny Grand Cru

Producer: Domaine Georges & Christophe Roumier

Average price: £13,595

Wine type: Red

Grape: Pinot Noir

Region: Burgundy, France

Domaine Georges Roumier is a wine producer that creates highly commended and expensive wines, based in the village Côte de Nuits in France. The vineyard consists of over approx. 28.5 acres of land across multiple regions of Burgundy.

‘Grand Cru’ is a classification of the quality of wines produced across Burgundy and Alsace and is the highest grade you can get. It means that the land the grapes grow on and the vineyard itself is of high quality, reaffirming the value of the wine.

Château Margaux

Producer: Château Margaux

Price: $225,000 (gained by insurance reimbursement in America)

Wine type: Red

Grape: Bordeaux blend

Region: Bordeaux, France

A bottle of this wine, created in 1787, was said to be a part of Thomas Jefferson’s personal collection.

A wine trader called William Sokolin later acquired it and took it to a dinner in Bordeaux, where the waiter knocked it off the table and smashed the bottle. Sokolin was later reimbursed with $225,000 by his insurance company, but the bottle was originally thought to be worth $500,000.

Domaine Leroy, Musigny Grand Cru

Producer: Domaine Leroy

Average price: £31,691

Wine type: Red

Grape: Pinot Noir

Region: Burgundy, France

Founded in 1868 by wine merchant François Leroy, the Domaine (vineyard) is now owned by Lalou Bize-Leroy, who also owns Domaine d’Auvenay.

This dry red wine is produced from Pinot Noir grapes and is the by-product of biodynamic farming. This ethical approach to farming provides nutrients to the plants by using their own composting measures, as opposed to using chemical fertilisers. Although more labour intensive, this method produces high-quality crops and is better for the environment.

Krug Vintage Brut Champagne

Producer: Krug

Price: Sold for £14,800

Wine type: Sparking wine

Grape: Champagne

Region: Champagne, France

Krug is known for being one of the renowned houses in the Champagne region, making their wines some of the most sought-after and expensive in the area.

In 2009, a bottle of Krug Vintage Brut Champagne, created in 1928, was sold at an Acker Merrall & Condit auction in Hong Kong. At the time, it was the most expensive bottle of Champagne ever sold at auction.

Screaming Eagle Sauvignon Blanc

Producer: Screaming Eagle

Average price: £4,610

Wine type: White

Grape: Sauvignon Blanc

Region: Oakville, USA

Although not the most expensive wine on the list, this is one of the most expensive white wines from the North Coast of the United States.

Established in 1986, Screaming Eagle is based in Napa Valley in the USA and is one of the original cult wines to be created in the area. Its higher prices stem from their low production numbers.

Domaine Leflaive, Montrachet Grand Cru

Producer: Domaine Leflaive

Average price: £12,430

Wine type: White

Grape: Chardonnay

Region: Burgundy, France

This particular domaine does sell wines that are significantly cheaper, but as these grapes are harvested from vineyards with a Grand Cru classification, therefore increases their value.

This barrel-fermented wine has a buttery and citrus flavour.

Liber Pater

Producer: Liber Pater

Average price: The 2015 variety had an average price of £27,500

Wine type: Red

Grape: Bordeaux blend

Region: Bordeaux, France

This vintage wine was created in 2015, and due to its very low production numbers and the use of grapes from ungrafted vines, that makes them some of the most expensive wines in the world.

Château d’Yquem

Producer: Château d’Yquem

Price: Sold for £75,000

Wine type: Dessert

Grape: Semillon & Sauvignon Blanc

Region: Sauternes, France

A bottle of Château d’Yquem, created in 1811, was sold in 2011 at the Ritz hotel by the Antique Wine Company, rare wine experts. It was sold for £75,000 to Christian Vanneque, and at the time, the Guinness Book of World Records stated that was the most expensive standard bottle of white wine to be sold at auction.

The wine bottle is said to be on display in Mr Vanneque’s restaurant in Bali, protected by bulletproof glass.

Domaine Leroy, d’Auvenay Chevalier-Montrachet Grand Cru

Producer: Domaine d’Auvenay (part of Domaine Leroy)

Average Price: £23,439

Wine Type: White

Grape: Chardonnay

Region: Burgundy, France

Domaine d’Auvenay is owned by Lalou Bize-Leroy, making it part of Domaine Leroy. This four-acre estate, which is not solely for this particular Chardonnay, means that production numbers are small.

Egon Müller, Scharzhofberger Riesling Trockenbeerenauslese

Producer: Egon Müller

Average Price: £12,147

Wine Type: Dessert

Grape: Riesling

Region: Mosel, Germany

Based in the Saar Valley in Germany, the producer Egon Müller’s family has solely worked with the Riesling grape since their inception in 1797, creating a sweet dessert wine with citrus flavours.

Why should I invest in wine?

Wine is a great alternative to traditional investment methods like buying stocks or bonds. Expensive wines have very little connection to the global stock market and is a lot more consistent than gold and real estate.

Investing in wine also gives you a great excuse to expand your wine collection!

Your wine investment journey starts here

WineCap gives you access to the top investible wine allocations. Once we have discovered your preferences, you will have access to a vast portfolio of the most investable wines stored in secure government bonds.

We don’t charge a management fee and our brokerage charges are very low, so you have access to rare wines at a fair price.

To start your wine investment journey, schedule a consultation with one of our experts.

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Top 10 most expensive wines in the world

Wine has captivated collectors for centuries – not just for its flavour and artistry, but for its ability to increase in quality and value over time. For many enthusiasts, this has made fine wine one of the world’s most compelling collectible assets.

In recent years, the most expensive bottles of fine wine have evolved into global luxury assets in their own right. Record-breaking sales at Sotheby’s and Christie’s, particularly from Burgundy and Bordeaux, have drawn the attention of collectors across Europe, the United States, and Asia. The fine wine market has proven remarkably resilient, often outperforming traditional investment sectors during periods of volatility. As more investors and collectors explore alternative assets, interest in understanding what drives the value of the world’s rarest bottles has grown rapidly.

But what is the most expensive wine on earth? And why are some bottles worth more than luxury cars – or even homes? In this guide, we explore the top 10 most expensive wines in the world, breaking down their prices, regions, rarity, and what makes a single bottle so valuable.

Ten of the world’s most expensive wines

The wines featured below have achieved legendary status in the world of fine wine – not only because of their craftsmanship, but also due to the unique stories and circumstances that have shaped their value. From minuscule production levels to historic vintages and iconic vineyard sites, each bottle reflects centuries of winemaking heritage and a global appetite for rarity.

Domaine Georges & Christophe Roumier, Musigny Grand Cru

Producer: Domaine Georges & Christophe Roumier

Average price: £13,595

Wine type: Red

Grape: Pinot Noir

Region: Burgundy, France

Domaine Roumier is one of Burgundy’s most revered producers, responsible for some of the region’s most expensive wines. Its Musigny Grand Cru – grown on exceptional limestone soils in the Côte de Nuits – offers remarkable finesse and longevity. As a Grand Cru, Burgundy’s highest classification, this wine is treasured for its age-worthiness, rarity, and ability to command high auction prices.

Production levels from Musigny are extremely limited, and the vineyard’s old vines contribute to the wine’s intensity and depth. Collectors value Roumier for its consistency across vintages and its meticulous approach to viticulture, both of which drive sustained demand and premium pricing.

Château Margaux

Producer: Château Margaux

Price: $225,000 (gained by insurance reimbursement in America)

Wine type: Red

Grape: Bordeaux blend

Region: Bordeaux, France

A bottle of this wine, created in 1787, was said to be a part of Thomas Jefferson’s personal collection.

A wine trader called William Sokolin later acquired it and took it to a dinner in Bordeaux, where the waiter knocked it off the table and smashed the bottle. Sokolin was later reimbursed with $225,000 by his insurance company, but the bottle was originally thought to be worth $500,000. Château Margaux is also a consistent producer of top-performing Cabernet Sauvignon-led blends, reinforcing its status as a pillar of fine wine investment.

Classified as a First Growth in the historic 1855 Classification, Château Margaux’s reputation spans centuries. Pre-phylloxera bottles such as the 1787 are exceptionally rare, making them prized artefacts of wine history. Provenance plays a major role in the value of such wines, and Jefferson-linked bottles remain some of the most sought-after in the world.

Domaine Leroy, Musigny Grand Cru

Producer: Domaine Leroy

Average price: £31,691

Wine type: Red

Grape: Pinot Noir

Region: Burgundy, France

Founded in 1868 by wine merchant François Leroy, the Domaine (vineyard) is now owned by Lalou Bize-Leroy, who also owns Domaine d’Auvenay.

This dry red wine is produced from Pinot Noir grapes and is farmed biodynamically. This ethical approach to farming provides nutrients to the plants by using their own composting measures, as opposed to using chemical fertilisers. Although more labour-intensive, this approach produces high-quality fruit and is better for the environment.

Domaine Leroy’s wines are often considered on par with, or even superior to, those of Domaine de la Romanée-Conti, both making wines from prestigious communes such as Vosne-Romanée. Micro-production levels mean only a few barrels are produced each year, resulting in extremely limited global availability. This scarcity, combined with critical acclaim, contributes significantly to its exceptionally high market value.

Krug Vintage Brut Champagne

Producer: Krug

Price: Sold for £14,800

Wine type: Sparking wine

Grape: Champagne

Region: Champagne, France

Krug is one of Champagne’s most renowned houses, producing some of the region’s most sought-after and expensive wines.

At a Hong Kong wine auction in 2009, the 1928 Krug Vintage Brut set a record as the most expensive Champagne ever sold at the time. Its combination of rarity, craftsmanship, and historical prestige make it a pinnacle of sparkling wine collecting.

Older Champagne vintages like 1928 are incredibly rare because sparkling wine is typically consumed young. Bottles that survive nearly a century in pristine condition gain immense value. Krug’s long ageing process on lees, combined with its dedication to complexity and structure, makes its older vintages particularly collectible.

Screaming Eagle Sauvignon Blanc

Producer: Screaming Eagle

Average price: £4,610

Wine type: White

Grape: Sauvignon Blanc

Region: Oakville, USA

Although not the most expensive wine on the list, this is one of the most expensive white wines from the North Coast of the United States.

As one of Napa Valley’s original “cult wines,” Screaming Eagle produces extremely limited quantities, often fewer than 1,000 cases per year. While known primarily for its Cabernet Sauvignon, its Sauvignon Blanc has become one of the most expensive white wines in the world, driven by rarity and intense demand.

Screaming Eagle’s allocation list is famously difficult to join, with waiting lists spanning years. This exclusivity fuels secondary-market prices, as collectors compete for the winery’s rarest bottles. Napa Valley’s rise as a luxury wine region has further elevated Screaming Eagle’s iconic status.

Domaine Leflaive, Montrachet Grand Cru

Producer: Domaine Leflaive

Average price: £12,430

Wine type: White

Grape: Chardonnay

Region: Burgundy, France

Montrachet is considered the best white wine vineyard in the world, with bottles often dominating top 10 most expensive wine lists. Domaine Leflaive’s Grand Cru Chardonnay – barrel-fermented and known for citrus, hazelnut, and buttery richness – remains a benchmark of Burgundy craftsmanship.

Leflaive’s plots in Montrachet sit on prime limestone-rich soils, offering exceptional drainage and mineral expression. With only a very small portion of the already tiny Montrachet vineyard under its control, Leflaive produces minuscule quantities of this wine each year, contributing significantly to its rarity.

Liber Pater

Producer: Liber Pater

Average price: The 2015 variety had an average price of £27,500

Wine type: Red

Grape: Bordeaux blend

Region: Bordeaux, France

Liber Pater produces some of the most expensive wines in the world. This vintage wine was created in 2015, and due to its very low production numbers and the use of grapes from ungrafted vines, it has become a true collector’s item.

Liber Pater aims to recreate the taste of pre-phylloxera Bordeaux by using nearly extinct grape varieties and traditional winemaking techniques. The estate produced just 550 bottles in 2015, making it one of the lowest-production wines in Europe. Its experimental approach attracts collectors seeking something truly singular.

Château d’Yquem

Producer: Château d’Yquem

Price: Sold for £75,000

Wine type: Dessert

Grape: Semillon & Sauvignon Blanc

Region: Sauternes, France

As the only Premier Cru Supérieur in the 1855 Classification, Château d’Yquem has no rivals in the world of sweet wine. The 1811 vintage – one of its most celebrated – sold for £75,000 and was recognised by Guinness World Records as the most expensive standard bottle of white wine ever sold at auction. The wine bottle is said to be on display in Mr Vanneque’s restaurant in Bali, protected by bulletproof glass.

Château d’Yquem benefits from a unique microclimate that encourages the development of noble rot, allowing the estate to produce extraordinarily concentrated and long-lived wines. Many vintages of Yquem can age for over a century, which further enhances its allure among collectors.

Domaine Leroy, d’Auvenay Chevalier-Montrachet Grand Cru

Producer: Domaine d’Auvenay (part of Domaine Leroy)

Average Price: £23,439

Wine Type: White

Grape: Chardonnay

Region: Burgundy, France

Another masterpiece from Lalou Bize-Leroy, this ultra-rare Grand Cru comes from a tiny four-acre estate. Minuscule yields and perfect craftsmanship make it one of the top 10 most expensive wines in the world.

In certain vintages, only one or two barrels of this wine are produced, placing it among the most limited-production white wines in existence. The combination of terroir precision, strict biodynamic principles, and extremely low output fuels exceptionally high prices.

Egon Müller, Scharzhofberger Riesling Trockenbeerenauslese

Producer: Egon Müller

Average Price: £12,147

Wine Type: Dessert

Grape: Riesling

Region: Mosel, Germany

Egon Müller is synonymous with world-class Riesling. Their Trockenbeerenauslese – made from individually selected botrytised berries – is among the most expensive dessert wines globally, often achieving record prices at international wine auctions.

TBAs are among the rarest and most labour-intensive wines to produce, requiring hand-picking berry by berry. Egon Müller consistently commands the highest Riesling prices in the world, with some vintages selling for tens of thousands of pounds on release.

What makes wine so expensive?

When examining the world’s most expensive wines, several factors consistently influence rarity and price:

1. Reputation and provenance

Producers like Domaine de la Romanée-Conti, Lafite Rothschild, and Krug have global reputations for exceptional quality. Strong brand prestige pushes demand upward – especially when paired with historical significance.

2. Critical acclaim

Fine wine critics such as Robert Parker and major publications like Wine Spectator influence global pricing. High scores often trigger strong interest at wine auctions, driving prices even higher.

3. Ageing potential

Investment-grade wines improve dramatically with age. A wine built for long-term cellaring – such as Bordeaux blends or Grand Cru Burgundy – will usually appreciate in value.

4. Scarcity

Rarity is the backbone of luxury pricing. Limited-production wines, low-yield vineyards, or single-parcel bottlings make wines more exclusive. When only a single bottle or a few hundred bottles exist, demand can skyrocket.

5. Historical or cultural importance

Bottles owned by notable figures (e.g., Thomas Jefferson) or from legendary vintages often become priceless artifacts.

Valuation is also influenced by condition and storage history. Wines stored in professional, temperature-controlled cellars command higher prices, while bottles with damaged labels, signs of leakage, or poor provenance may lose significant value. Auction houses play a major role in establishing price benchmarks, and the presence of original wooden cases, wax seals, or château documentation can increase a bottle’s desirability.

Why invest in fine wine?

Fine wine is a powerful alternative investment because:

  • it has low correlation with global stock markets

  • values tend to rise steadily over time

  • supply naturally decreases as bottles are consumed

  • the category has historically remained more stable than gold or real estate

  • prestige wines retain global demand regardless of economic cycles

Fine wine is also considered tax-efficient in several regions, further increasing its appeal for investors seeking long-term growth without excessive tax burdens. Its global nature – traded actively in London, New York, Hong Kong, and Singapore –provides a diverse base of demand. Historically, fine wine has demonstrated resilience during economic downturns, making it an attractive hedge against inflation and uncertainty.

For collectors, investing also provides the joy of building a cellar filled with some of the most extraordinary wines ever created.

Your wine investment journey starts here

WineCap gives you access to some of the world’s most investible wine allocations. Once your preferences are understood, you gain access to a broad portfolio of investment-grade wines, stored in secure government-bonded facilities.

We don’t charge a management fee and our brokerage charges are very low, so you have access to rare wines at a fair price.

Whether you are looking to begin your portfolio with classic investment wines like First Growth Bordeaux or are exploring ultra-rare bottles such as Domaine Leroy, WineCap provides expert guidance at every stage. Our team can help ensure proper storage, verify provenance, and identify the strongest long-term performers in the market, giving you confidence as you build your wine investment portfolio.

To start your wine investment journey, schedule a consultation with one of our experts.

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Learn

Your Wine Investment Questions Answered

Investment in fine wine is a great investment alternative for any hobbyist and can give you a healthy return too! But if you’re a novice to wine investment, you may have a lot of questions.

This article explores the most frequently asked questions about fine wine investment to help you understand more about it.

Wine Investment FAQs

Is wine a good investment?

As an alternative to stocks and shares, fine wine investment is a pursuit that has increased in popularity over the years. The scarcity and quality of fine wine appreciates over time, as does it value. This, among other contributing factors, makes fine wine a highly sought-after asset.

With a proven stable price growth, this medium to long term investment is a great way to strengthen your investment portfolio. It’s also a great excuse for any budding wine connoisseur to expand their collection!

Which wine appreciates the most?

It can be tricky to determine which wine’s financial value will appreciate over time, as it’s not always as simple as “the more well-known wines will give you a better return on investment”. For example, the vast majority of wines produced in renowned regions, such as Burgundy and Bordeaux – perhaps surprisingly – often won’t appreciate in value. In fact, of all the wines made worldwide, only a very small percentage have potential to improve as they age, and an even smaller percentage of that group has the capacity to appreciate in value.

Looking at the previous records of appreciation for wine can give you an idea of whether it is a good investment choice or not, as can keeping abreast of current trends and demands that are influencing the marketplace.

Is wine investment profitable?

According to a (the global marketplace for wine trade), the price of prices of fine wine increased in 2021 reaching an all-time high. The fine wine market often outperforms other global stock markets, making it a profitable alternative investment option for people who wish to expand their investment portfolio.

How do you store investment-grade wine?

It is important to make sure that wine is stored correctly, if they’re not stored in the correct conditions your wine could decrease in value.

Investment-grade wines are normally stored in bonded storage. These are secure locations that have been approved by HMRC for storing items that haven’t had VAT or duty paid on them.

These optimal storage conditions also tend to increase the liquidity of fine wine, making for quicker conversions of assets into cash.

What is the risk of investing in fine wine?

Like any investment, there is always an element of risk involved. One risk with wine investment is if a critic gives a negative review on a particular wine you have invested in, demand may dwindle and the value of the wine is therefore likely to decrease.

However, wine investment is considered to be a low-risk investment. The value of wine is protected during inflation and insecure economic periods, mostly thanks to its physical tangibility as an asset.

What tax is applied to my wine investment?

Fine wine is considered a ‘wasting asset’, which means that your wine is exempt from Capital Gains Tax when it’s sold. You can be charged Inheritance Tax, which is the tax on an estate of someone who has passed away if the estate is worth over £325,000.

We recommend seeking tax advice from a professional advisor before you start investing in wine.

How much should I invest in fine wine?

There is no set rule for how much money one should invest in fine wine. Investment-grade wines are a luxury commodity; to ensure you have a wide variety of options to invest in and to get a good return on investment, most people tend to start off in the vicinity of £5,000-£10,000 to make their investments worthwhile.

However, as with any given speculative investment, you should be prepared to lose that money. It’s not advisable to make such an investment if the loss of your invested funds would debilitate your financial situation.

What are good wines to invest in now?

When you look into wines that could be good to invest in, keep an eye on wine investing news to identify trends in the market and see where the opportunities are. You should also consider working with our investment experts, who will be able to give you unbiased advice on what wines you should be investing in.

Take a look at some of our related blogs for more information:

  • The beginner’s guide to wine investment
  • Ten of the world’s most expensive wines
  • Is buying Bordeaux En Primeur still a good investment?

There are several things to consider when you invest in wine. One of the most important things to consider, if you are new to the industry, is whether to seek the help of a fine wine expert.

What is important when investing in wine?

WineCap can give you access to the top investable wine allocations and an extensive portfolio of investment-grade wines, as well as guide you through the steps you need to take to get the most out of your investment.

Start investing in wine today

Schedule a consultation with one of our wine investment experts to start your wine investment journey today.

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Insight

Is Buying Bordeaux En Primeur still a Good Investment?

Bordeaux – a treasured destination for wine lovers the world over and a renowned benchmark of the fine wine market. But are Bordeaux En Primeur wines still considered a good investment?

Whether you’re a seasoned connoisseur or a budding wine investor, this article will help you decide whether investing in Bordeaux En Primeur wines is a worthy addition to your portfolio.

How buying ‘En Primeur’ wine works

En Primeur, also called ‘wine futures’, is a method of purchasing newly produced wine early on before it’s even been bottled and released onto the market. En Primeur wines are usually shipped to the buyer between 18 months and three years after being bottled.

En Primeur wines are bought ‘In Bond’ (i.e., exclusive of Duty and VAT). They are often cheaper than the future price of those wines when they become available to the open market (10%-30% cheaper, on average) because they’re being bought a good two years before the wine has been bottled, meaning they have only been reviewed and scored by a few critics.

The attraction of Bordeaux En Primeur

Buying En Primeur wine is a custom that dates back hundreds of years exclusively to the world-renowned wine region of Bordeaux, France. Indeed, it is a concept that is still highly regarded today.

It’s no secret that the Bordeaux region produces some of the world’s most prized wines. In fact, Bordeaux has been a staple in the cellars of seasoned wine collectors for centuries.

Sought-after due to their ageing potential – among other factors – buying Bordeaux En Primeur can often be the best way to secure particularly good vintages with limited availability and the strong potential to appreciate over time.

Other benefits of investing in Bordeaux En Primeur wines include:

  • You may be able to request a specific format for the wine, be it halves, magnums, or larger bottles.
  • When you buy En Primeur wine, you’re guaranteed provenance, given that you’re buying directly from the winery.
  • Some Bordeaux wines are simply impossible to obtain if one does not purchase them at such an early stage.

What are the risks involved with buying Bordeaux wine En Primeur?

As with any endeavour to obtain assets, investing in Bordeaux wines En Primeur is not without its risks.

First and foremost, there is no guarantee that any wines you buy En Primeur – be it the latest Bordeaux vintage or otherwise – will appreciate over time. There is, however, always the potential for your En Primeur-purchased wine to lose value over time.

What’s more, some critics of the En Primeur system say that selling wines in their youth doesn’t accommodate a proper review and rating of the vintage in question.

Further, it has been suggested that the Bordeaux negociant system is a ‘delicate’ one, as it can tend to reward buyers with a well-established purchase history, which can make the process difficult for new buyers.

Is Bordeaux En Primeur still a worthy investment?

To answer that question, let’s take a look at the investment potential of the Bordeaux 2020 vintage.

According to the Bordeaux En Primeur 2020 Report, the 2020 vintage was of excellent quality and yielded many outstanding wines. Here are some additional highlights from that report:

  • Production is down slightly in comparison to the 10-year average. This is largely due to hot weather affecting the grapes.
  • Despite disruptive factors such as the coronavirus pandemic, it is a well-priced vintage overall, though less consistent than the previous vintage.

So, is Bordeaux En Primeur still a worthy investment? Here’s what Alex Westgarth, CEO of WineCap, thinks:

‘When it comes to buying Bordeaux wine En Primeur, it all depends on the vintage. Anyone considering it should be aware of the balance between quality and price in a vintage.’

In addition to those wise words, it’s also important to keep in mind that it’s still quite early to be drawing such conclusions about the Bordeaux 2020 vintage.

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Bordeaux 2019 | Vintage Report

Our Bordeaux En Primeur 2019 Report is available to download. Find out what our wine investment experts thought of 2019, a wonderful vintage that saw a surprisingly successful En Primeur campaign during the global uncertainty and financial stress of the time. Discover which Bordeaux sub-regions and producers we feel delivered top class wines worth paying attention to. 

In 2019, cool weather during flowering led to reduced quantities and conditions favoured producers with multiple plots of different soil types that could handle both the sunshine and rainfall. Right Bank clay soils were better able to retain water and thus sustain the vines.

Though 2019 is undoubtedly a fantastic vintage, investors are advised to be selective and search for relative value rather than being led solely by critics’ scores. 2019 was quite different in terms of how tastings were conducted. No longer could massive trade tastings be held for the media and critics. Therefore, the tasting notes from that year may be the most careful and well-thought out of any, as the critics were not being whisked from one mass tasting to another and could taste samples at their leisure at home. Without the pressure of being in the company of the winemaker, or under the influence of peers, these may be some of the most honest ratings ever. 

Through careful study and data analysis, WineCap provides insight into the wines that we feel present both value and opportunity for capital growth. With our bespoke, industry-leading graph and analysis tools we have concluded that the wines selected in this report are attractive prospects and that any carefully built investment portfolio should consider 2019 Bordeaux.

Click the button below to download our Bordeaux En Primeur Report. Do not hesitate to get in touch and speak to one of our wine investment advisors to discuss buying wines En Primeur.

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Fine Wine Investment | Guide

A renaissance in the market over the last two decades has let the secret of fine wine out, and the mainstream investment community has responded in kind. The word on fine wine is that it’s not just for the privileged few: it is an ideal choice for everyday investors looking to diversify their portfolios.

By choosing fine wine, you benefit from a proven market that is stable, relatively detached from the mainstream, and consistent in its double-digit returns. What’s more, fine wine offers you a great hedge against inflation.

Discover in our Fine Wine Investment Guide:

  • How to invest successfully in fine wine
  • What WineCap will do for you
  • The beauty of fine wine as an investment
  • The long-term returns of fine wine
  • The influence of wine critics
  • How to create the perfect portfolio

Click the button below to download our Fine Wine Investment Guide and learn more about our proven strategy for investment success.

Do not hesitate to get in touch and speak to one of our wine investment advisors for further information and to reserve your allocations.

Download your complimentary copy of Fine Wine Investment  and discover how fine wine can enhance your investment.




Fine Wine Investment


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United States | Regional Report

1976 was the turning point for California and US wine in general. ‘The Judgement of Paris’ blind tasting on May 24th proved that France had a serious contender when top Californian Bordeaux blends were tasted against Bordeaux classed growths, and Californian Chardonnays against white Burgundy. To the surprise of many, California led on both fronts.

This was the first step that set the region in motion. In the 1990s, the first Californian ‘cult wines’ emerged – big brands that attracted collector followings. Producers such as Inglenook, Stag’s Leap, and Robert Mondavi were the pioneers, but it was Screaming Eagle that established the formula for success that many followed: tiny volumes, word-of-mouth hype, and soaring prices. Robert Parker’s appraisal and perfect scores further bolstered their image.

The global market for US wines, dominated by California but also featuring wines from Washington and Oregon, has exploded in recent years. Its share of secondary market trade has risen from 0.1% in 2010 to around 7% this year, and an increasing number of previously overlooked wineries are now showing investment-worthy returns.

Our USA Report delves into the development of its investment market, historic performance, recent expansion and key players.

Discover more about:

  • History of the US wine industry
  • International and domestic trade
  • California’s most significant AVAs
  • Napa Valley’s investment-worthy wines

Do not hesitate to get in touch and speak to one of our wine investment advisors for further information and to reserve your allocations.

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United States Regional Report

Our United States Regional Report explores the development of an investment market, the emergence of cult wines and other key players.

The modern story of US fine wine begins in 1976, with the now-legendary Judgement of Paris. In a blind tasting held on 24 May, leading Californian Bordeaux-style blends were pitted against classified growth Bordeaux, and Californian Chardonnays against white Burgundy. To the surprise of many – and the disbelief of some – California emerged victorious in both categories.

This moment marked a turning point for American wine. What followed was not an overnight transformation, but a steady ascent. In the 1990s, the first Californian “cult wines” began to emerge – highly sought-after labels produced in tiny quantities, driven by word-of-mouth demand and critical acclaim. Screaming Eagle, in particular, established a model that many later producers would follow, supported by Robert Parker’s perfect scores and a growing global collector base.

Today, the United States – dominated by California, but increasingly supported by Washington and Oregon – has become a meaningful force in the global fine wine investment market.

WineCap’s USA Regional Report explores how this market has developed, how performance has evolved, and where opportunities are emerging across the country.

Key findings from the United States Regional Report

The United States has become a key fine wine investment region

In 2010, US wines accounted for just 0.1% of global secondary market trade. Today, that figure stands at around 7%, making the United States the largest non-European fine wine investment region by value.

This growth has been driven by strong domestic demand, expanding international distribution, and a sustained run of high-quality vintages over the past decade.

California dominates – but is no longer alone

California accounts for approximately 99% of US secondary market trade, with demand concentrated around a core group of powerful brands including Screaming Eagle, Opus One, Harlan Estate, Dominus, Promontory, Scarecrow, and Ridge Monte Bello.

However, investment-worthy wines from Washington and Oregon are increasingly attracting attention, offering relative value and diversification within the US allocation.

Strong long-term performance with recent buying opportunities

Over the last 15 years, Californian fine wines have outperformed both the Liv-ex 100 and Liv-ex 1000 indices, delivering steady long-term growth. Prices peaked in September 2022, after which the Liv-ex California 50 index declined by approximately 26% on average.

This correction has created attractive entry points, particularly for investors seeking exposure to top US brands at more favourable levels.

A brand-driven market with increasing terroir focus

Historically, Californian fine wine has been driven by brand power. While this remains true, the market has increasingly shifted towards a deeper understanding of terroir, AVAs, and vineyard specificity. Napa Valley remains the epicentre, with Oakville, Stags Leap District, and Rutherford firmly in the investment spotlight.

This evolution mirrors the maturity seen in Old World regions, strengthening California’s long-term investment credentials.

Expanding distribution is improving liquidity

Access has historically been a challenge in the US market, with private mailing lists and long waiting times limiting availability. More recently, leading estates such as Opus One, Inglenook, and Vérité have begun releasing wines via La Place de Bordeaux, improving transparency, access, and international liquidity.

This shift has been welcomed by the market and is expected to support further growth in secondary-market activity.

Explore the full report

WineCap’s United States Regional Report provides a comprehensive analysis of the US fine wine market, including its historic development, price performance, key AVAs, and the most investment-worthy producers, with a particular focus on Napa Valley.

Download the full United States Regional Report to explore the data, insights, and opportunities shaping one of the fastest-growing fine wine investment regions in the world.

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Champagne | Regional Report

Champagne needs little introduction, even to those not typically involved with fine wine. It is everywhere – from restaurants and clubs to airport lounges and private cellars. Fit for every occasion, Champagne has developed an investment market in part thanks to its strong brand recognition. More approachable than other fine wines, the Champagne market has become one of the most liquid – an added benefit for investors. In fact, the region dominated the top-traded wines on the secondary market in 2023.

A decade ago, the region made up less than 3% of the fine wine investment market. Today, its trade share comfortably sits between 13% and 15%, making it a close contender to Burgundy (the second-     most-popular region after Bordeaux).

Pricing dynamics have also evolved during this time. From a relatively modest price performer, and one of the most affordable entry points into the wine investment market, Champagne has risen to new heights in recent years. As the ultimate fine wine ‘luxury’ asset, Champagne has shown remarkable resilience to economic crisis and relatively low volatility.

Our Champagne Report delves into the fundamentals of this fascinating region, including the development of its investment market, historic performance, recent expansion and key players.

Discover more about:

  • Champagne’s investment performance
  • Supply and demand dynamics
  • Key Champagne houses and brands to watch

Do not hesitate to get in touch and speak to one of our wine investment advisors for further information and to reserve your allocations.